If you're considering AI SDR solutions for your team, 11x might have come up on your radar.
With its focus on automating outreach and engaging prospects, 11x aims to help sales teams scale their lead generation and outreach efforts more effectively.
But is 11x’s pricing truly designed to support the goals of B2B sales teams?
In this blog, we’ll explore 11x’s pricing structure, what features they offer for this price, whether it’s worth the investment for your sales process, and an alternative worth exploring.
By the end, you’ll have all the details to decide if 11x is the right match for your sales strategy.
Let’s dive in.
What is 11x
11x is an AI sales development platform that automates outbound prospecting and lead generation. 11x handles prospect research, email outreach, and LinkedIn messaging through Alice, its AI SDR.
11x Pricing: What to Expect
The cost of 11x is structured around the number of leads you manage through the platform.
While their website doesn’t disclose specific figures, estimates suggest an annual cost of $50,000 to $60,000, translating to a starting price of approximately $5,000 per month for 3,000 email contacts.
Each contact can receive a total of 5 emails, including follow-ups, as part of the outreach process.
What Does 11x Offer For the Price?
11x offers several key features designed to automate outbound prospecting and sales outreach:
- Lead Generation and Qualification: Automatically identifies and qualifies leads based on predefined criteria.
- Email Outreach Automation: Sends personalized email sequences at scale, tailored to each prospect’s profile.
- LinkedIn Messaging Automation: Automates sending personalized LinkedIn messages to engage prospects.
- Alice AI SDR: Handles follow-ups, meeting scheduling, and outreach, simulating human communication.
- CRM Integrations: Syncs with CRMs to manage data and automate workflows for prospect engagement.
- Automated Follow-Ups: Sends timely, personalized follow-up messages to prospects.
Contract Terms and Flexibility
11x.ai has been criticized for its inflexible contract terms, which require users to commit to long-term agreements. Even when the company promises opt-out periods, some users report being unable to exit their contracts when desired.
This lack of follow-through leaves businesses stuck paying for a service that may no longer meet their needs, adding unnecessary costs and frustration. It also limits their ability to transition to alternative solutions better suited to their requirements.
Source: Trustpilot
Is 11x Worth the Investment for Your Sales Process?
The cost of 11x.ai has users wondering if it matches what the platform offers.
While 11x offers capabilities that help your sales outreach process, it's not without limitations.
11x Limitations
1. Reliance on Multiple Providers
11x depends on several third-party providers for key functions like contact data, LinkedIn automation, and email warm-up - which may cause delays in resolving issues and potentially increase costs.
2. Requires Multiple Integrations to Function
11x cannot function as a standalone platform and would still require you to have an existing subscription with a sales engagement platform and dialer.
3. No Way to Refine Your Targeting Out-Of-The-Box
11x lacks automated tools to filter high-value leads, reducing campaign precision and increasing customer acquisition costs.
4. No Built-In Quality Control Measures
Without safeguards, 11x risks AI-generated hallucinations (incorrect or fabricated information) slipping through, which can damage trust and harm your brand's reputation.
5. Simplistic Emails
11x generates basic emails with limited personalization. This is because it doesn’t research or incorporate multiple layers of personalization, nor does it allow control over what information is used to personalize messages, which reduces its ability to resonate with prospects.
Introducing SDRx, the Better 11x Alternative
SDRx is an AI SDR that builds targeted lists, conducts account research, and crafts personalized emails, with follow-ups tailored to the prospect's journey. With SDRx managing your outreach activities, you can dedicate your time to strategic priorities like meaningful prospect interactions, nurturing relationships, and closing deals.
Why SDRx is the Better AI SDR
1. Single Platform for Sales Outreach Operations
SDRx is a part of Klenty’s sales engagement platform, which includes Dial IQ for calling, Schedule IQ for scheduling meetings, and Prospect IQ for lead data, offering a comprehensive, cost-effective solution without the need for separate tools.
2. Targeted List Building with Quality Filtering
SDRx filters and qualifies ICP-aligned prospects, enriching data with verified emails and phone numbers to ensure accuracy and relevance.
3. Multi-Source Research with Full Prospect Control
SDRx gathers data from both internal and external sources, giving users control over which information to include in outreach, ensuring your messaging resonates with prospects.
4. Adaptive Multi-Channel Outreach
Email Writing
SDRx uses 25 proven frameworks to create personalized, human-centric emails tailored to prospect data and their stage in the buying journey.
LinkedIn Messaging
SDRx sends targeted connection requests and engages accepted prospects with personalized messages based on their profile details.
5. Email Warmups for High Deliverability
SDRx gradually warms up email accounts by increasing sending activity and engagement with targeted recipients, mimicking natural interactions to improve deliverability.
6. Personalized Outreach at Account- and Prospect-Level
SDRx customizes emails using both account-level relevance and prospect-level insights from multiple data sources to create tailored, impactful messaging.
7. Data Accuracy with Built-In Quality Control
SDRx uses AI to perform hallucination checks, verify links, and validate research, ensuring emails are accurate, well-structured, and aligned with the prospect’s needs.
8. Adaptive Follow-ups Aligned to Prospect’s Buying Stage
SDRx tailors follow-up timing and messaging based on the prospect’s buying stage, incorporating goal-driven follow-ups to achieve specific outcomes, such as getting a reply, booking a meeting, or driving further engagement.
Choosing the Best AI SDR For Your Sales Process - 11x or SDRx?
11x is a good fit for businesses with larger Total Addressable Markets (TAMs) that need high-volume, automated outreach with basic personalization. It works well for teams aiming to scale their outreach without requiring deep customization or quality control, focusing on sending large numbers of emails quickly.
If your team focuses on engaging high-value prospects with tailored messaging, SDRx the AI SDR is a better choice. SDRx delivers highly personalized outreach, targeting specific segments of your audience to ensure every email is relevant. For teams focused on precise targeting, meaningful engagement, and improving conversion rates, SDRx is the more sophisticated solution.
Choose 11x for fast, broad outreach, but if you require more precision and personalization in your messaging, SDRx is the better choice.
If scaling deeply personalized multi-channel outreach is your goal, book a demo of SDRx to learn more.
