If you're considering AI SDR solutions for your team, 11x might have come up on your radar.
With its focus on automating outreach and engaging prospects, 11x aims to help sales teams scale their lead generation and outreach efforts more effectively.
But how well does 11x truly deliver on its promises for B2B sales teams?
In this blog, we'll take a closer look at 11x’s AI SDR core features, breaking down the good and the bad, along with their customer reviews.
By the end, you'll better understand whether 11x is the right fit for your sales strategy.
Let’s dive in.
What is 11x: An Overview
11x is an AI sales development platform that automates outbound prospecting and lead generation. 11x handles prospect research, email outreach, and LinkedIn messaging through Alice, its AI SDR.
Core Features of 11x
11x offers several key features designed to automate outbound prospecting and sales outreach:
- Lead Generation and Qualification: Automatically identifies and qualifies leads based on predefined criteria.
- Email Outreach Automation: Sends personalized email sequences at scale, tailored to each prospect’s profile.
- LinkedIn Messaging Automation: Automates sending personalized LinkedIn messages to engage prospects.
- Automated Follow-ups: Sends timely, personalized follow-up messages to prospects.
- CRM Integrations: Syncs with CRMs to manage data and automate workflows for prospect engagement.
11x Reviews
11x has received a total of 17 reviews online, with 10 positive and 7 negative.
Interestingly, all their reviews fall on opposite ends of the spectrum, with no 2, 3, or 4-star ratings.
Source: TrustPilot
11x Pricing Review: What to Expect
The pricing for 11x is based on the number of leads you manage through the platform.
While exact figures are not disclosed on their website, industry sources suggest an annual cost between $50,000 and $60,000.
Putting the starting price at $5,000 per month, this plan covers 3,000 email contacts. Each contact can receive up to five emails as part of the outreach campaign.
11x Reviews: Advantages for Sales Teams
Multi-Channel Outreach
11x enables outreach through both email and LinkedIn, making it easier for sales teams to engage prospects across different platforms. This helps ensure consistent communication without requiring manual effort for each channel.
Personalized Messages
11x uses AI to craft personalized messages by analyzing data from different sources. This includes details like the recipient’s role, company size, and previous interactions. The AI dynamically adjusts the tone and content of the message to align with the recipient’s professional context, making outreach feel tailored rather than generic.
Automated Follow-Ups For Continuous Engagement
Alice automates follow-ups based on real-time engagement data. If a prospect opens an email but does not respond, the system schedules a follow-up email with a slightly different angle.
Round-the-Clock Operations
Alice works continuously, handling prospecting tasks 24/7 to maintain consistent outreach across different time zones.
Multi-Language Outreach
11x can conduct outreach in 105 different languages. This feature is particularly useful for businesses targeting global markets.
11x Reviews: Drawbacks to Consider
1. Reliance on Multiple Providers
11x sources critical data from various third-party providers for essential functions like contact data, sales engagement, intent data, LinkedIn automation, research, personalization, and email warmup. This reliance on multiple external providers can create several dependencies that may cause delays in resolving issues and potentially increase costs.
2. Requires Multiple Integrations to Function
While 11x offers AI SDR features to automate outreach, it cannot operate as a standalone platform. To use its capabilities, you’ll still need a sales engagement platform for managing workflows like sequences and follow-ups. Similarly, if you want to make calls, you’ll require a dialer. These essential components are not included, meaning 11x lacks the full functionality needed for a complete sales process.
3. No Way to Refine Your Targeting Out-Of-The-Box
11x lacks an automated way to filter for high-value leads based on your ICP profile. This lack of automated targeting reduces the precision of sales campaigns, driving up customer acquisition costs and lowering conversion rates.
4. Inflexible Long-Term Contracts
11x.ai has been criticized for its inflexible contract terms, which require users to commit to long-term agreements. Even when the company promises opt-out periods, some users report being unable to exit their contracts when desired.
This lack of follow-through leaves businesses stuck paying for a service that may no longer meet their needs, adding unnecessary costs and frustration. It also limits their ability to transition to alternative solutions better suited to their requirements.
5. No Built-In Quality Control Measures
One of the key drawbacks of 11x is the absence of built-in quality control measures. Without safeguards in place, AI-generated ‘hallucinations’ (incorrect or fabricated information) can slip through unchecked. There’s no process to verify the accuracy of lead data or the content of outreach messages, which increases the risk of sending inaccurate or misleading information to prospects. This undermines trust and can harm your brand's reputation in the market.
6. Simplistic Emails
Effective outreach requires emails that feel uniquely written for each prospect. While 11x generates well-written emails, it doesn’t research or incorporate multiple layers of personalization, nor does it allow control over what information is used to personalize messages. This lack of depth reduces the ability to resonate with prospects and results in a lack of predictable outcomes.
7. Customer Support and Service Gaps
Despite attracting strong investor backing and an effective sales pitch, 11x has faced significant gaps in customer service. Users have noted that while the platform initially seemed promising, concerns were often met with slow responses and unaddressed problems, despite repeated requests for resolution. Users also voiced frustration over assurances of improvement that never materialized. These service shortcomings have led some to feel that the platform’s support doesn’t align with the hype, leaving them questioning the long-term value.
Source: TrustPilot
Is 11x the Right AI SDR for Your Sales Process?
11x is a good fit for businesses with larger Total Addressable Markets (TAMs) that need high-volume, automated outreach with basic personalization. It works well for teams aiming to scale their outreach without requiring deep customization or quality control, focusing on sending large numbers of emails quickly.
If your team focuses on engaging high-value prospects with tailored messaging, SDRx the AI SDR is a better choice. SDRx delivers highly personalized outreach, targeting specific segments of your audience to ensure every email is relevant. For teams focused on precise targeting, meaningful engagement, and improving conversion rates, SDRx is the more sophisticated solution.
Choose 11x for fast, broad outreach, but if you require more precision and personalization in your messaging, SDRx is the better choice.
If scaling deeply personalized multi-channel outreach is your goal, book a demo of SDRx to learn more.
