ChatGPT Prompt to Write a Cold Email using SSS FRAMEWORK

Here's the truth about cold emails: Most sales reps dive straight into product features and benefits, forgetting the most powerful tool in their arsenal—storytelling.

Enter the SSS framework—Star, Story, Solution. Developed by Daniel Levis, this approach transforms cold outreach into compelling narratives that prospects can't help but relate to.

Think of SSS as crafting a mini-story where your prospect sees themselves in the hero's journey, making your solution feel like the natural next step.

But here's the catch: Telling a compelling story in a cold email isn't easy.

Most sales reps struggle to balance storytelling with brevity, often ending up with either lengthy narratives that lose focus or oversimplified stories that fail to connect.

This is where AI steps in.

Tools like ChatGPT can help sales reps craft story-driven emails that capture attention and drive engagement.

In this blog, we'll explore the SSS framework, provide a ready-to-use ChatGPT prompt for creating cold emails, and share an example email generated using the framework.

1. Star: The Relatable Hero

The first component focuses on introducing a character your prospect can instantly relate to. This isn't about creating fiction—it's about presenting real scenarios with real people facing real challenges that mirror your prospect's situation.

2. Story: The Compelling Challenge

The story phase details the specific situation or challenge, making it vivid and relevant. This section helps prospects see their own challenges reflected in the narrative, creating an emotional investment in the outcome.

3. Solution: The Natural Resolution

Having established the character and conflict, your solution becomes the logical answer to the challenge. This section focuses on how your offering specifically addresses the pain points illustrated in the story.

Write an SSS (Star-Story-Solution) Style cold email to {{Fullname}} from {{Company}}.

These are inputs about my company which I'm trying to sell:

Ideal Customer: {ICP}

What does my product do? {Description}

The value we provide for the user: {Value Proposition}

What pain points do we solve? {Painpoints}

Competitor Advantage: {Competitor Advantage}

How we have helped people: {Case Study}

This is the input about the prospect: {Prospect_Research}

Write the subject in the following format:

Keep it simple, stating the main topic of the email. Avoid being overly creative or fancy. Limit it to 3-4 words max.

Write the email in the following format:

Star: Introduce a relatable character facing similar challenges as the prospect. Keep it authentic and straightforward.

Story: Describe the specific situation or challenge, focusing on its impact and consequences.

Solution: Present your offering as the natural answer to the challenge, with clear benefits and outcomes.

End with a CTA - Either "Worth a chat?" or "Worth exploring?"

Guidelines:

Keep the email under 80 words.

Use a friendly, direct tone.

Make sure to bring forth all the mentioned elements of formatting.

Avoid vague terms like "streamline," "optimize," "maximize," etc.

Be as specific as possible without making assumptions about the prospect.

Sample Output:

Conclusion

The SSS framework and prompt provided are your blueprints for writing story-driven cold emails that create genuine connections.

But the real challenge is scaling this storytelling approach for hundreds of prospects. Even with AI, executing this effectively at scale is a struggle.

That's why we built SDRx—an AI outbound agent that handles everything from in-depth prospect research to perfectly timed follow-ups, creating qualified pipeline without the manual grind.

By analyzing prospect behavior and leveraging 25 copywriting frameworks, SDRx generates highly personalized emails at scale, ensuring every outreach is relevant and impactful.

Want to use AI to create personalized, human-like emails for every prospect?

Book a demo of SDRx today.