For sales development representatives (SDRs), the skill of crafting persuasive cold emails is essential for generating leads and securing meetings. Yet, the harsh reality is that many SDRs struggle to write emails that catch the eye of busy prospects, let alone inspire them to take action.
If your cold email open and response rates are lagging, you're missing out on valuable opportunities to connect with potential customers. Poorly written emails can frustrate prospects, damage your company's reputation, and ultimately hurt your sales pipeline.
This problem is real, but the good news is that solutions exist.
In this guide, we will share 10 essential techniques and prompts that will help you craft cold emails that grab attention, build interest, and drive action. Follow these techniques & you'll be able to write more compelling messages that convert prospects into qualified leads and customers.
1. Pitch Based on Metaphors
Using metaphors can create vivid imagery that resonates with the recipient, making cold emails more engaging and relatable. Without metaphors, your emails may come across as dry and forgettable, hindering your ability to stand out.
This approach helps prospects visualize the benefits of the product or service being pitched. Here's an example of the prompt which you give to an AI tool to craft a pitch based on metaphor for you:
| Prompt 1: For a {VP Sales of a company with 10+ SDRs}, what metaphors or analogies can I use to explain the intricate workings {Klenty} in a relatable manner? |
The response would be:
Applying the 5th point, here's how a metaphor-based pitch might look:
2. Based on Features
If you fail to emphasize specific features of your product in your cold emails, you risk creating generic pitches that do not resonate with your prospects, resulting in a less effective message.
You need to concentrate on vital features so that you can directly address the prospect's requirements and demonstrate how your solution mitigates their pain points.
Here's a sample prompt you can use with any AI tool,
| Prompt 2: Given that {Klenty} has {email cadences, sales dialer and playbooks}, how can I weave a cohesive narrative for a {VP sales of company with 10+ SDRs} to highlight their interconnected benefits. |
The response from the tool would be:
With this information, you can craft a pitch centered around their features. You can ask the AI tool to keep the email under 200 words and maintain a slightly casual tone while adding a touch of humor. Here's an example:
3. Based on Emotional Triggers
Cold emails devoid of emotional triggers are easily ignored. Using emotional appeals in your pitches helps prospects relate to your message on a deeper level, leading to better engagement and conversion rates. Here's an example.
| Prompt 3: From a Psychological Perspective what emotional triggers can be utilized to make the unique value proposition of {Klenty.com} more persuasive. |
For this, you will get a response such as this,
With this information, you can craft a pitch centered around their emotional triggers.
You can ask the AI tool to keep the email under 200 words and maintain a slightly casual tone while adding a touch of humor. For example, use the 6th point and craft a mail around it. This is how it might look,
4. Based on Results a Customer Achieved
Highlighting results achieved by existing customers in your pitch adds authenticity and credibility. It makes your email more persuasive by presenting concrete outcomes that prospects can relate to.
Sharing success stories builds trust and motivates potential customers to take action. Here's an example prompt for you,
| Prompt 4: We have data showing how {{DoubletheDonation increased their Outbound Revenue by 93% through systematic sales outreach}} using {{Klenty}}. How can I craft a storyline that can turn this statistic into a vivid relatable benefit for a {{VP sales}} of a company. Keep the email short. 60-70 words. keep the tone slightly casual and add a bit of humor. |
For this, the tool will craft you an email such as this,
5. CTA Based on FOMO Psychology
Incorporating FOMO (Fear of Missing Out) into your CTA can significantly boost response rates and lead generation. When prospects feel they may miss out on a unique opportunity if they don't act now, they are more likely to engage with your message and take action.
This approach makes your email more compelling, encouraging prospects to respond promptly before the offer expires or limited spots are filled. Here's a sample prompt:
| Prompt 5: How can I employ principles from behavioral psychology to craft a CTA in a cold email for [klenty.com} that taps into users FOMO (Fear of Missing Out)? |
For a prompt such as this, you will get a response like,
You can get many CTAs in all the different ways you want. For example, if you follow up the result with prompts such as,
| Prompt 5.1: “Give me 2 more examples with an {open ended question} CTA. |
The response of the AI tool for the follow-up prompt will be,
You can then use any of these CTAs in your cold email and just wait for it to do its thing with the prospect.
6. Memorability after a Sales Demo
Sending impactful follow-up emails after a demo is crucial for sustaining prospect interest and engagement. These messages should encapsulate key takeaways and emphasize your unique value proposition, helping prospects understand how your solution aligns with their needs.
You may ask, 'Why is this necessary?' It is important because it reinforces the benefits of your offering and cultivates a deeper understanding of how it can address their specific requirements. Here's a sample prompt that you can use:
| Prompt 6: Drawing from cognitive science and the 'peak-end rule', how can I write an email in under 250 words after the conclusion of the sales demo for klenty.com to be both impactful and memorable, ensuring that it sticks in the minds of the audience long after the demo? Keep the tone of the email slightly casual and add a touch of humor. |
The response would be,
7. Pitch Adaptation Based on Results Prospects Care About
Adapting your pitch to align with the results that prospects value most demonstrates your understanding of their priorities. When prospects feel recognized, they are more likely to connect with your solution and see its potential benefits.
This personalized strategy greatly enhances engagement by making your message more relevant to their specific needs. Focus on what matters to them. You can build stronger relationships and increase your likelihood of closing the deal. Here is a sample prompt which you can use:
| Prompt 7: Understanding that {VP Sales} at company value {sales reps productivity} and {scalability in outbound revenue}, how can I write a cold email in about 150 words to pitch {klenty.com} in a way that it resonates deeply with the values they care? Keep the tone slightly casual and add a touch of humor. Give 2 options. |
The responses from the AI tool would be,
8. Pitch Adaptation Based on Hero’s Journey
By positioning prospects as the protagonists in their own narratives using the Hero's Journey framework, SDRs can craft emails that captivate and resonate.
When prospects see themselves as central figures in the story, they can clearly recognize how your solution empowers them to overcome challenges, creating compelling communications that improve the chances of achieving favorable outcomes.
This is how the narrative arc usually looks like,
- The Call to Adventure: Introduce the xyz’s challenge.
- The Mentor/Helper: Present xyz as the sidekick.
- The Road of Trials: Highlight how xyz makes the journey easier (automation, scaling).
- The Reward: Suggest the success that lies ahead.
- The Return: Encourage action, positioning the xyz as the hero of their team’s success story.
Here's a sample prompt which you can use to build a compelling mail:
| Prompt 8: Considering the power of storytelling, how can I structure my cold email pitch for {klenty.com} to follow the Hero's journey narrative arc? Keep the email to about 150 words. Keep the tone slightly casual and add a touch of humor. |
The AI tool will give you the output as,
9. Pitch Based on Problem-Focused Narratives
Generic cold emails that fail to address the recipient's needs are easily dismissed, as they lack the emotional impact and relevance that a problem-focused narrative provides.
Crafting cold emails around a specific problem-focused narrative is an effective way to capture attention and engage prospects. When you highlight the challenges faced by the recipient and demonstrate how your solution can alleviate those issues, you create a compelling story that resonates on a personal level.
This approach works well for cold emails because it avoids the generic, one-size-fits-all messaging that often gets ignored. Here's a sample prompt which you can use.
| Prompt 9: Given that {klenty.com} is designed to help {sales teams scale outbound sales pipeline by 3x by automating the sales outreach process}, how can I write a cold email to weave a story that starts with a common pain point, evokes empathy, and positions {klenty.com} as the solution for {VP Sales} of a company, all while leveraging principles from narrative psychology? Keep the email to under 150 words. Keep the tone slightly casual and add a touch of humor. |
The AI tool will give you a neat mail such as this,
10. Pitch Based on PAS Framework
When crafting cold emails, utilizing the Problem-Agitation-Solution (PAS) framework can significantly enhance your message’s emotional resonance. This approach begins by pinpointing a specific challenge that your prospect faces, which immediately establishes relevance.
Next, rather than merely stating the problem, you intensify the emotional stakes by elaborating on the consequences of inaction. This agitation phase compels the recipient to recognize the urgency of addressing their issue, making it feel more pressing and personal.
Finally, you present your solution as the hero of the narrative, illustrating how it effectively resolves their pain points. By framing your offering this way, you create a sense of hope and relief, making it far more appealing than generic sales pitches.
Here’s an example prompt to help you implement the PAS framework effectively.
| Prompt 10: Employ the 'Problem-Agitate-Solve' framework to write a cold email in under 150 words to pitch {klenty.com} to a {VP Sales} of a company to accentuate its necessity and effectiveness. Keep the tone slightly casual and add a touch of humor. |
The response would be,
This will help you to excel at crafting compelling cold emails which produces double the results when compared to the generic ones.
With Klenty’s smart tool sdrX.ai, you can efficiently handle both research and email crafting, effectively doing the heavy lifting for you.
Curious to see it in action? Schedule a demo with us today!
