At SDRx, our mission has always been to change how outreach is done - moving away from generic, one-size-fits-all messaging to fully personalized communication for each prospect.
Before, SDRx focused on researching prospects, thoroughly understanding your business, and using that insight to create personalized outreach across multiple channels.
Now, we’ve built on that foundation to personalize your outreach further.
Introducing SDRx’s Sales Enablement Agent.
Create custom, tailored sales decks for every single prospect, embedded in your already personalized emails - giving you more opportunities to explain your business proposition and open conversations.
Read on to see how our Sales Enablement Agent helps you deliver that personal touch at scale, making every prospect feel like they're getting exactly what they need.
What Does the Sales Enablement Agent Do?
Think of our Sales Enablement Agent as your personal sales deck expert. It eliminates the tedious work involved in creating a deck after researching the prospect. The agent dynamically creates personalized sales decks tailored to each prospect’s unique context.
Here’s how the agent works:
- Creates custom decks for every prospect
- Embeds the deck as links in personalized emails
- Tracks engagement of identified warm leads
This means your sales teams can now:
- Improve the engagement rates of your campaigns
- Generate more warm leads
How does the Sales Enablement Agent Create Custom Decks For Every Prospect?
The process begins with a deep understanding of the prospect’s business.
SDRx’s Sales Enablement Agent digs deep - it taps into internal CRM data, outreach history, and over 150 public data sources like G2 reviews, 10-K reports, and key personnel changes to uncover key pain points and identify strategic opportunities. It thoroughly researches every aspect of the business, ensuring a complete understanding of their challenges, goals, and needs. Insights from the prospect’s LinkedIn activity are also gathered to personalize the approach.
Once the research is complete, the Sales Enablement Agent turns the research into a strategic narrative that speaks directly to the prospect's business context.
We’ll break down the flow in more detail below.
PROBLEM STATEMENT
First impressions count and the Sales Enablement Agent makes sure the opening drives it home.
It cuts to the chase with a sharp focus on the problem and solution - by highlighting what your prospect is up against - and exactly how you can help.
To make the outreach feel even more intentional, the deck includes a personal touch: your company’s logo alongside theirs. A small detail that subtly reinforces, "This was made just for you."
EXECUTIVE SUMMARY
After capturing attention, the agent builds credibility by showing a deep understanding of the prospect's business.
This executive summary lays out key details - Including what products your prospect offers, their target industry, key customers, and competitors - showing you’ve understood the way the prospect’s business works.
This builds immediate credibility by showing you've done your homework.
BUSINESS CASE
Once the groundwork is set, the agent moves on to what matters most: hitting the exact pain points the prospect faces.
Here's where it gets interesting: the agent tweaks the problems faced based on who it's talking to. After all, a sales rep and a sales manager have completely different things keeping them up at night.
With the key pain points now on the table, the next step is answering the question every prospect has: “Why should I care?”. The agent draws a direct line between those pain points and how your product solves them, showing the prospect how relevant your solution is.
CAPABILITIES OFFERED
Showing how you solve your prospect’s problem is the crucial start, but now it’s time to introduce who you are and what you bring to the table.
The agent presents your capabilities clearly and concisely, ensuring they resonate with the prospect's needs. It highlights the features that directly address the pain points previously discussed, demonstrating how your solution is built to solve their specific challenges.
MEETING SCHEDULING
With the value of your solution now clearly established, the next step is to make it easy for the prospect to take the final step. The Sales Enablement Agent allows you to include a scheduler right there in the deck.
It even includes a quick preview of what you'll cover in the meeting, focused on the prospect’s specific use case and what they want to achieve.
The best part?
The agent can create fresh decks with new angles for each follow-up email. No one-and-done generic pitch here.
How Do These Decks Reach Your Prospects?
SDRx automatically integrates these personalized decks into your outreach workflow. SDRx crafts personalized emails for your prospects and automatically attaches these custom decks as trackable links within each email.
How the Sales Enablement Agent Helps Surface Warm Leads
The Sales Enablement Agent can help you see everything: who opened the deck, which pages caught their attention, how long they read each section, and even whether they tried to book a meeting right from the deck. This level of insight can help you identify who is engaging and how are they engaging.
The Agent can also distinguish between genuine human engagement and automated or bot interactions. This ensures that your efforts are focused on the prospects who are truly interested and engaged with your content.
This ultimately gives a list of warm leads already aware of your outreach and value proposition, giving you a clear path to follow up on and engage more effectively.
Getting Started with SDRx’s Sales Enablement Agent
Here's the bottom line: SDRx's Sales Enablement Agent takes the headache out of creating personalized, high-quality decks at scale. It helps you understand your prospects' needs and tracks how they engage with your content, so your team can focus on the leads that matter most.
Tired of sending generic pitches that go nowhere? Ready to start connecting with the right prospects with the right message? The Sales Enablement Agent might be exactly what you’ve been looking for.
Book a demo of SDRx’s Sales Enablement Agent.
