What’s Distinctive About the AIDA Framework

AIDA’s distinctiveness lies in its clear, linear progression through the sales funnel. This framework is effective when the prospect is unfamiliar with your offering and requires a well-paced introduction that builds both emotional and rational appeal, culminating in a strong call to action.

Developed by: Elias St. Elmo Lewis

Attention

Grab the reader's attention with a compelling opening that highlights a pain point or opportunity.

Interest

Engage by presenting a relevant problem, opportunity, or insight that resonates.

Desire

Create a strong desire by showcasing how your offering solves their problem or fulfills their need.

Action

Prompt immediate, clear action as the natural next step.

AI Prompt - AIDA Framework

Write a AIDA (Attention-Interest-Desire-Action) Style cold email to {{Fullname}} from {{Company}}.

These are inputs about my company which I'm trying to sell:

Ideal Customer: {ICP}

What does my product do? {Description}

The value we provide for the user: {Value Proposition}

What pain points do we solve? {Painpoints}

Competitor Advantage: {Competitor Advantage}

How we have helped people: {Case Study}

This is the input about the prospect: {Prospect Research}

Write the subject in the following format:

Keep it simple, stating the main topic of the email. Avoid being overly creative or fancy. Limit it to 3-4 words max.

Write the email in the following format:

Attention: Start with a compelling statement or question that grabs the prospect's attention, tailored to the prospect's situation using {Painpoints} and {Prospect_Research}.

Interest: Address a key challenge the prospect faces, diving deeper into the impact of this problem and why it’s a major hurdle for companies like {{Company}}. You can support this with insights from {ICP} or weaknesses of competitors.

Desire: Highlight the benefits of our solution by briefly introducing {Description}, showcasing the {Value Proposition}, and if applicable, including a {Case Study}.

Action: End with a CTA - either “Worth a chat?” or “Worth exploring?”

Guidelines:

Keep the email under 80 words.

Use a friendly, direct tone.

Make sure to bring forth all the mentioned elements of formatting.

Avoid vague terms like "streamline," "optimize," "maximize," etc.

Be as specific as possible without making assumptions about the prospect.