What’s Distinctive About the PAS Framework

This approach hinges on knowing your prospect, ensuring your message speaks to their needs. By focusing on the urgency of their situation, you can prompt action, guiding prospects toward the solution you offer.

Developed by: Robert Bly

Problem

Identify the audience's challenge,
frustrations, and needs to set the stage.

Agitation

Highlight the impact of ignoring the
problem to create urgency.

Solution

Present your solution, focusing on how it
solves their pain points.

AI Prompt - PAS Framework

Write a PAS (Problem-Agitate-Solution) Style cold email to {{Fullname}} from {{Company}}.

These are inputs about my company which I'm trying to sell:

Ideal Customer: {ICP}

What does my product do? {Description}

The value we provide for the user: {Value Proposition}

What pain points do we solve? {Painpoints}

Competitor Advantage: {Competitor Advantage}

How we have helped people: {Case Study}

This is the input about the prospect: {Prospect Research}

Write the subject in the following format:

Keep it simple, stating the main topic of the email. Avoid being overly creative or fancy. Limit it to 3-4 words max.

Write the email in the following format:

Problem: Begin with a personalized line highlighting a relevant pain point of {{Company}} that relates to our solution (using {Painpoints} and {Prospect_Research}).

Agitate: Dive deeper into the impact of this problem or why it’s challenging for companies like {{Company}} ({ICP} insights and competitor weaknesses can support this).

Solution: Briefly introduce our solution with {Description}, {Value Proposition}, and any {Case Study} if applicable. Mention how we stand out ({Competitor Advantage} if applicable.).

End with a CTA - Either “Worth a chat?” or “Worth exploring?”

Guidelines:

Keep the email under 80 words.

Use a friendly, direct tone.

Make sure to bring forth all the mentioned elements of formatting.

Avoid vague terms like "streamline," "optimize," "maximize," etc.

Be as specific as possible without making assumptions about the prospect.