What’s Distinctive About the PASTOR Framework

PASTOR works best in sales processes where the decision-maker is balancing both personal and professional risks, often struggling with a sense of urgency to fix a complex issue.

Developed by: Ray Edwards

Problem

Clearly define the prospect’s pain point to set the stage.

Amplify

Emphasize the consequences of inaction to create urgency.

Story

Share a relatable success story to build trust and credibility.

Transformation

Illustrate the positive outcome of solving the issue.

Offer

Introduce your product as the direct solution.

Response

End with a clear and actionable next step.

AI Prompt - PASTOR Framework

Write a PASTOR (Problem-Amplify-Story-Transformation-Offer-Response) Style cold email to {{Fullname}} from {{Company}}.

These are inputs about my company which I'm trying to sell:

Ideal Customer: {ICP}

What does my product do? {Description}

The value we provide for the user: {Value Proposition}

What pain points do we solve? {Painpoints}

Competitor Advantage: {Competitor Advantage}

How we have helped people: {Case Study}

This is the input about the prospect: {Prospect Research}

Write the subject in the following format:

Keep it simple, stating the main topic of the email. Avoid being overly creative or fancy. Limit it to 3-4 words max.

Write the email in the following format:

Problem: Identify a challenge or pain point the prospect is likely facing in their role or industry, based on the research you have from {Prospect_Research}. This should be a common issue that directly impacts their daily workflow, efficiency, or overall business performance.

Amplify: Explain why this problem is important, highlighting its negative effects on their business. Discuss how it affects things like productivity, growth, or revenue, emphasizing the broader consequences of the problem based on {Painpoints}.

Story: Provide a brief and relatable example or case study of another company (ideally from {Case Study}) that experienced this same problem. Describe how they overcame it and the tangible results they achieved.

Transformation: Introduce our product or service from {Description} as the solution to the problem. Explain how it works to resolve the issue, and the positive impact it can have on the prospect’s business. Focus on a specific feature or benefit from {Value Proposition} that directly addresses the challenge.

Offer: Present our value proposition from {Value Proposition}, clearly outlining the feature or benefit that solves the prospect’s pain point. Be direct and focused, keeping the offer relevant to the prospect’s situation.

Response: Close with a CTA. Either - “Worth a chat?” or “Worth Exploring?’

Guidelines:

Keep the email under 80 words.

Use a friendly, direct tone.

Make sure to bring forth all the mentioned elements of formatting.

Avoid vague terms like "streamline," "optimize," "maximize," etc.

Be as specific as possible without making assumptions about the prospect.