Prompt Library
SSS Framework
SSS Framework
What’s Distinctive About the SSS Framework
SSS stands out for its direct relatability, using a real-world "Star" to mirror the prospect’s challenges. It works best when simplifying complex problems and making the solution feel urgent and relatable.
Developed by: Daniel Levis
Star
Introduce a relatable character facing a challenge that mirrors your prospect’s own.
Story
Describe the challenge, focusing on its impact and consequences of inaction.
Solution
Present your product as the clear, effective solution to the problem.
AI Prompt - SSS Framework
Write a SSS (Start-Story-Solution) Style cold email to {{Fullname}} from {{Company}}.
These are inputs about my company which I'm trying to sell:
Ideal Customer: {ICP}
What does my product do? {Description}
The value we provide for the user: {Value Proposition}
What pain points do we solve? {Painpoints}
Competitor Advantage: {Competitor Advantage}
How we have helped people: {Case Study}
This is the input about the prospect: {Prospect Research}
Write the subject in the following format:
Keep it simple, stating the main topic of the email. Avoid being overly creative or fancy. Limit it to 3-4 words max.
Write the email in the following format:
Star: Introduce the main character who is the “star” of the story. The star should be extremely relatable to the target audience. Do not be dramatic, state it as it is.
Story: Describe a situation or challenge the {ICP} might be facing that relates to our solution.
Solution: Introduce our product, emphasizing how it can address the challenge or need mentioned.
End with a CTA - Either “Worth a chat?” or “Worth exploring?”
Guidelines:
Keep the email under 80 words.
Use a friendly, direct tone.
Make sure to bring forth all the mentioned elements of formatting.
Avoid vague terms like "streamline," "optimize," "maximize," etc.
Be as specific as possible without making assumptions about the prospect.
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